About Chappell Tractor

Four Generations of Service, Built on Trust


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The Chappell Tractor Story

As told by Brad and Corey Chappell — Fourth Generation

From the first Fordson tractor sold out of a family barn to the modern facilities you see today, Chappell Tractor has remained committed to treating every customer like gold. What began as a passion for machinery has grown into a trusted, multi‑location dealership serving New Hampshire and the surrounding region for more than half a century.

Hopedale, MA  —  (508) 381-3939 Concord, NH  —  (603) 225-3361 Brentwood, NH  —  (603) 642-5666 Milford, NH  —  (603) 673-2640

A Legacy Begins

Our story starts in the 1930s with our great‑grandfather, Perley Chappell, a dairy farmer in Clarkesville, New Hampshire who was one of the first in the area to own a tractor. Perley had a deep appreciation for machines—and a talent for memorable one‑liners, many of which still resonate today.

After the family moved to Milford, Perley’s son—and our grandfather—George Chappell turned that appreciation into a business, selling tractors out of the family barn. George believed strongly in customer satisfaction and loyalty. His philosophy was simple: treat people right, and they’ll come back. That mindset continues to guide Chappell Tractor today.

Growing with Our Customers

As customer needs grew, so did Chappell Tractor.

1960

The dealership moved into a 3,000 sq. ft. cement block building on Route 13, marking Chappell Tractor’s first major expansion.

1970

Development of Route 101 prompted another move into a 7,200 sq. ft. structural steel facility, including an expanded lawn and garden showroom.

1985

Kent and Roger Chappell built the current post‑and‑beam facility, growing the dealership to nearly 25,000 sq. ft. and creating a one‑of‑a‑kind showroom experience.

1994

Chappell Tractor Sales acquired B‑B Chain, originally founded in 1965. B‑B Chain now delivers tools, chains, and parts to over 720 municipalities and businesses across NH, MA, and VT.

1998

Chappell Tractor East opened on Route 125 in Brentwood, NH, expanding the company’s reach with a second full‑service location.

2002

The Brentwood location doubled its shop and showroom space with a 9,600 sq. ft. expansion and post‑and‑beam front porch.

2005–2006

A 14,000 sq. ft. expansion transformed the Milford dealership, adding dedicated tractor and lawn & garden showrooms and launching Outfitters by Chappell Tractor.

2010

Ownership begins transitioning to the fourth generation.

2017

Chappell Tractor added a third, full service location on Louden Rd. in Concord, NH.

2023 - 2024

Milford’s “Big House” gets two new service bays and the Kubota assembly barn, with six service bays and one detailing bay is completed.

2024

Chappell Tractor opens its fourth location in Hopedale, Massachusetts to better serve customers in Massachusetts, Connecticut, and Rhode Island.

Today

In its fourth generation of family ownership, Chappell Tractor serves the region with multiple locations, trusted equipment brands, certified service, B‑B Chain mobile delivery, and Outfitters—continuing a legacy built on quality and personal service.

About Us Built on Relationships and Service

As Chappell Tractor has grown, our commitment to customer service, honest guidance, and long‑term relationships has never changed. We focus on helping customers find the right equipment and solutions for their needs—backed by dependable support before and after the sale.



Complete Equipment Sales, Parts & Service

Chappell Tractor provides new and used agricultural, construction, lawn, and power equipment from trusted brands including Hitachi, Link-belt, Kubota, Mahindra, New Holland, Scag, Ferris, Honda, Husqvarna, and STIHL®. Our experienced sales staff, fully stocked parts departments, and certified service technicians work together to keep equipment performing at its best.

Staff members working on Kubota Outdoor Power

About Us A Family of Trusted Businesses

Today, the Chappell Tractor family includes four convenient locations throughout New Hampshire and Massachusetts, B‑B Chain, and Outfitters by Chappell Tractor. Together, we offer equipment sales, parts, service, mobile delivery, tools, chains, workwear, and footwear—serving customers across New Hampshire, Massachusetts, Vermont, Connecticut, and Rhode Island.



Moving Forward

As a fourth‑generation, family‑owned business, Chappell Tractor continues to evolve with customer needs while staying true to the values that built our reputation. From equipment purchases to parts and service, customers can expect knowledgeable support, quality products, and personal attention every step of the way.

SCAG Pro-Gold Dealer in 2018
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